Facebook Advertising Optimization Tool
With Facebook ads vying for attention, you're left with mere seconds to get audiences to notice your ads. In this crowded space, the key is to be memorable. In essence, your ad needs to ...
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One of the most powerful metaphors for creating social engagement on the web comes from Aesop's fable about stone soup.
In the fable, two hungry travelers with an empty pot figure out a way to turn ...
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With the news that Procter & Gamble is cutting their spend on targeted Facebook ads, all eyes are on the social media platform.
But Procter & Gamble isn't getting off Facebook—they're just ...
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Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular ...
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Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
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Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.
We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is ...
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