Google offers a wide range of solutions to track and measure your advertising campaigns results. However, finding out which one – or which combination – is the right one for you may prove difficult.

In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it.

During this one hour webinar, Chiara will share challenges for advertisers in today’s customer journey and how the diverse solutions Google offers are able to solve them. She’ll then turn to implementation with a step-by-step guide on how – and when – to use each solution.

Being able to reliably track conversions will help you better understand customer journeys over time, measure your qualified reach at scale and determine the marketing impact across the customer journey.