Facebook has 2 billion users and over a billion users on Instagram.  This means it’s never been more important to know how to target your campaigns.

Facebook and Instagram have the most powerful targeting options out there. The powerful targeting options can help you create a killer campaign or help you donate your money to Facebook.

The difference is in understanding how to make your targeting effective.

In this exclusive one hour training our Head of Education, Paul Fairbrother will help you to identify the audiences that convert so that you can maximize your results and avoid wasted ad spend. You will learn:

• How to define your ideal customer
• Find the best interests to target using Facebook Audience Insights
•  How to build powerful custom audiences
•  Everything you need to know about creating and using lookalike audiences that convert