It’s been a crazy and fascinating year for Facebook advertisers, introducing updates from Live Video to Facebook Workplace. Facebook now has 24% of the World’s population as its monthly active users, making it THE place to be for brands.
The beginning of a new year is the best time for two things. First and foremost, it’s a moment to pause and reflect on the past year’s achievements and results.
The beginning of a new year is also the best time for condensing the past year’s learnings and putting them to good use when planning for the upcoming months.
In AdEspresso, we reviewed our most popular articles in 2016, dug into your comments, and found out which posts helped our readers the most. We noticed that the most popular articles were actionable, thought-provoking, and results-oriented.
As you’re embracing yourself (and you marketing strategy) for 2017, take the time to read the countdown of the TOP 10 articles from 2016 that will change the way you think about social media marketing and Facebook Ads. Et voila! You can start the new year as a world-class marketing pro!
There’s a popular belief that getting more Instagram followers, even if they’re “fake”, will make the real people notice your brand they’ll end up becoming customers.
Buying Instagram followers is easy: you can create bots that follow Instagram users and unfollow the ones who haven’t followed in a certain time frame. BUT DOES IT REALLY WORK?
We discovered that while bots can help you amass a large followership, they’re not engaging with your brand. Neither do they buy anything from you. The large fake followership looks good in your Instagram account, but not in your monthly revenue.
Key takeaway: Interacting with real people on Instagram and posting quality content is the best way to learn about your audience and attract potential customers.
While the Facebook Ads Manager is certainly capable of running basic ads, the limitations of the platform eventually prompt marketers to scale into Facebook’s professional platform: Power Editor.
There’s a good chance you’re missing out on highly efficient Facebook Ads hacks simply because you’re using only the Ads Manager.
We published the ultimate guide to getting started with the Power Editor – Facebook’s powerful ad creation tool. You’ll get a crash course in all the features, best practices, hacks, and tutorials – everything you need to take your Facebook Ads to a new level in 2017!
There are over 500,000 Instagrammers all over the world, and there’s no sign that user growth is slowing down any time soon. So how can you make your brand stand out of the crowd?
Not all brands know how a to create a successful Instagram campaign. And then there are the superstar ads that catch your eye and make you want to buy what they’re selling. Did you even know that you can create a carousel ad on Instagram?
From ad design to copywriting, these 37 Instagram ads are guaranteed to inspire you. Check out these amazing examples and learn from the best!
#7 The Ultimate Guide to Social Proof Marketing
Just think about it: How often do you pick a restaurant based solely on the number of people dining inside? Or buy a product based on a number of customers who have positively reviewed it?
From user testimonials to high-profile client logos, social proof can significantly boost your website’s conversion rates. But don’t limit social proof to your website – it can also be applied in Facebook Ads and other marketing campaigns.
This complete guide will reveal the best practices of using social proof in your marketing strategy, and how different types of proof affect buyers’ decisions. In case you haven’t any social proof from your client yet – no worries, this guide also covers the starting out part!
You’ve likely noticed that this list includes lots of Ultimate guides. That’s because they deserve their name!
This guide will get into the gritty details of video creation and how to use Facebook Ads video to expand your brand’s reach.
In case you’re unsure whether video is a good option for your brand, here are a few reasons you should try it in 2017:
- Video is a better medium for the phone because you can share so much more information in a short time compared to text.
- Video-based social media platforms like Snapchat are growing like crazy.
- Facebook has been aware of this trend toward video and is taking steps to make sure it maintains its dominance in the social media arena.
If you’ve ever considered launching a Kickstarter campaign, here’s a tip: use Facebook Ads to create awareness and drive traffic to your product’s site.
Your Kickstarter marketing strategy shouldn’t start when your campaign launches: it all begins months before the Big Launch.
From pre-Kickstarter landing page to creating successful Facebook ads, you’ll find everything there is to know in this guide!
Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will like your ads and which images will catch their attention.
We decided to answer the question “What makes a good Facebook ad?” by testing over 100 ad variations in one month. Among others, we did our best to answer the questions:
- What’s the best call-to-action you can use?
- Which types of ad visuals have the highest click-through rates?
- How does your ad placement affect your ad results?
Join in on our journey and see what we learned, testing after testing!
Having a branded Facebook Page with no likes is like throwing a massive party where nobody shows up. 62% of millennials research products on Facebook before buying and a great Facebook Page with engaged customers will make you look trustworthy.
Here’s good news: you can get more Facebook Likes fairly easily.
We tested 8 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and analyzed how you can use each one of them to grow your Facebook Page.
Oh, and did we mention this article’s written by our CEO Massimo!
If you could pick only one way to improve your Facebook Ad Results in 2017, what would you do? We recommend that you review all your past ads and learn from your big wins and mistakes.
Here’s a rundown of 50 successful ads from across the B2B community, aiming for different audiences and objectives, from Awareness, to Sales and Promotion, to Free Trials. And if you want even more, you can find thousands of Facebook ads for every kind of business in our Facebook Ads Gallery.
It’s a question we hear all the time, and see plastered everywhere: How much do Facebook Ads cost?
We see this question a lot, and one of the only consistent answers we see is “it depends on a lot of factors.”
We analyzed the Facebook ad costs in Q3 of 2016, and found out that they’re affected by multiple elements:
- The audience you’re targeting
- The quality of your ad
- The time of year
- Your ad placement
- Your ad bidding strategy
As one of our readers put it:
“So much great info in this post. I’m always getting asked this question by clients. Thanks for summarizing it all for us to geek out over 🙂”
We hope you found lots of valuable knowledge from these ten articles to boost your advertising results in 2017. We wish you a wonderful New Facebook Advertising Year!