1. says

    Excellent informative post.

    I have one question regarding frequency.

    Should the daily frequency of the ad be considered or like a week’s aggregate frequency.
    And similarly what should be the course of action when Campaign frequency increases.

    • Massimo Chieruzzi says

      Hi Sugam,

      Thanks! I think it doesn’t really matter if you check the daily or weekly frequency. I’d personally go with the daily.

      If you see that the frequency remains high for a couple or more days you should either keep the same audience but refresh your ad’s creatives (mainly the picture) or you should consider trying to reach a different/broader audience.

      – Massimo

  2. says

    CTR show the effectiveness of any Facebook AD. If you want to increase CTR you need to target your ad to the right people and of course there is lots of option for this in facebook.

    The picture you ad on your ads also play a vital role. If you sell laptops, instead of a laptop photo you need to add A cute girl holding laptop or some time your local model such kind of photo can catch more eye and can increase your CTR.

    Currently I am getting 4-6 % CTR using my own method. Thanks

  3. Vee says

    Do you have any advice regarding when I should stop A/B test? I have 2 ads of 5,100 ad reach vs 3197, which yield 36 vs 20 in terms of clicks. I key these figures into a split test calculator ( They said I need to gather much more ad reach to get a statistically significant test. I can’t seem to wait for that long as my audience is rather niche.

    What is your advice? Should I just stop this A/B test and move on to another test?
    Thanks in advance

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