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3 Link in Bio Tools You Can Use to Get Traffic from Instagram

The phrase “link in bio” is as common in post captions as hashtags are.

That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product landing pages or to help your followers find out more about your services.

Brands and celebrities, from Lululemon to Lizzo, use that little Instagram bio link to sell millions of dollars in products, raise money for important causes, and grow multi-billion-dollar industries.

There’s just one problem if you’re a social media marketer: until recently, that one link was the only link that bridged the gap between the posts in your feed and your company website.

The Instagram Marketer’s Conundrum

Although Instagram is making it easier for people to shop in the platform, you’re still competing with other brands for attention, and some features, like checkout, are available only through the mobile app.

Even if you do have in-app shopping set up, a huge part of marketing is testing and experimentation: Instagram’s shopping platform doesn’t offer important marketing insights about who is looking at your products, where they’re coming from, and what actions they’re taking next.

To overcome the link in bio roadblock, you may have resorted to manually changing the URL in your bio every time you post to Instagram. But that means you risk sending viewers of older posts to new (and incorrect) destinations.

As internet sensation Sweet Brown would say, ain’t nobody got time for that!

You can find “link in bio” as the call to action on Instagram posts from famous brands like Lululemon

Luckily, some enterprising folks have designed marketing tools to solve this frustration and take your Instagram feed even further.

Whether you’re a solopreneur or a social media manager at a major brand, there’s a link in bio tool for you. Rather than overwhelm you with another exhaustive list of tools that may or may not be a good fit for your needs, we’ve narrowed down the search to our favorite link in bio tools for marketers working for small, mid-sized, and large companies.

But first . . .

What’s a Link in Bio Tool?

A link in bio tool is typically a dedicated URL that allows users to navigate from your Instagram profile to a stand-alone landing page with multiple links to content on your website.

Some link in bio tools are more feature-rich than others, depending on who they’re designed for. We’ll discuss that in a moment.

How Does a Link in Bio Tool Help Me as a Social Media Marketer?

A link in bio tool has one major purpose: driving traffic from Instagram to the product or page you’re promoting. But there are other big-time benefits to using a link in bio tool:

If you’re an individual blogger who just wants to get traffic to your latest posts, you probably only need a straightforward, affordable tool that doesn’t have a bunch of marketing bells and whistles.

If you’re a social media strategist for a major brand, chances are you’ll need a link in bio tool that offers data-rich channel attribution and ID tracking.

Which Link in Bio Tool Is Right for My Business?

We’ve done some digging into which link in bio tools are the best for your social media marketing needs, whether you are a one-person show or are heading up a corporate marketing team. Let’s take a look at what we found.

1. Linktree — Best for Individuals and Small Businesses

Linktree makes updating Instagram bio links as simple as possible while driving traffic to important content. Using the platform is straightforward, and its uncluttered user interface is easy on your followers’ eyes.

Linktree has a simple, minimalistic interface.

Individuals and small businesses who have reviewed Linktree praise the simplicity of the link in bio tool. One G2 reviewer said, “Linktree is flawless in their approach to make updating Instagram bio links easy and effective.

The platform is very straightforward and easy to use. I love that the basic version still has all the tools we need as a small business to make our Instagram bio link as effective as possible WITHOUT having to pay anything (ie- their free version is great!).”

What you get for free with Linktree:
The free version is great for people or businesses that are trying out Instagram as a social media channel but aren’t ready to go all-in yet.

What you get with the paid version of Linktree:
If you want to customize the aesthetics of your Linktree page, collect leads, and get more detailed reporting, the Pro version costs only $6 per month. You’ll get the free version features, plus:

2. ContactInBio — Best for Small and Midsized (SMB) Businesses and Agencies

The ContactInBio link in bio tool helps you build a feature-rich micro landing page that allows your Instagram visitors to have more meaningful interactions with your brand.

The drag-and-drop interface on the page builder includes a large collection of content blocks that will support image galleries, media players, storefront features, and messaging—and that’s just the start.

Screenshot of ContactInBio micro-landing pages

SMB and agency reviewers love that ContactInBio offers a range of tools to make your micro landing page look professional while engaging visitors. It is almost a full-blown page builder for your Instagram bio needs. This link in bio tool is relatively new, so be prepared for more updates as the company behind ContactInBio learns about customer needs and grows.

If you’re in it for the long haul, definitely give it a go, the app will mature, more features are coming, and you definitely will get more than your money’s worth.” – AppSumo reviewer

What you get with the free version of ContactInBio:
ContactInBio’s free version is packed with customization and analytics features that are typically locked behind paywalls.

What you get with the Business and Agency versions of ContactInBio:
A more robust plan is available for businesses for $7 per month, and with the agency version, you can manage up to five different accounts for $28 per month. Upgrading to Business unlocks more advanced features to optimize your micro landing page and analyze its performance. The Agency version lets you manage five accounts simultaneously. Plus, you get everything that the free version offers.

3. Like2Buy by Curalate — Best Link in Bio Tool for Large Brands and Ecommerce

Screenshots of Like2Buy user interface as used by Forever 21

Enterprise digital commerce platform Curalate was one of the first companies to solve the problem of how to make Instagram shoppable. In 2016, they launched Like2Buy, an autogenerated URL that takes followers to a gallery to shop for products, read stories, and more.

A “My Likes” tab contains all posts the user has previously liked so they can return and buy them later.

Social media managers with major retail brands like Forever 21, Sephora, and IKEA love that Like2Buy takes seconds to integrate. You can turn your existing Instagram photo feed into a shoppable gallery without any involvement from your eCommerce team.

“With the influence that social media has on purchase intent, Like2Buy has helped us directly connect to our customers and serve them exactly the product that they want.” — Mario Moreno, Forever 21 Social Media Manager in 2016

What you get with Like2Buy:

Like2Buy is a link in bio tool within the Curalate social media eCommerce platform. Contact the Curalate team for more information about what’s included. Here are some of the features, according to the Curalate blog:

Turn Instagram Followers into Customers with Link in Bio Tools

While Instagram is a leading mobile destination and a massive driver of brand engagement, marketers from businesses large and small struggle to connect that engagement to business objectives and ROI. Link in bio tools are a clever way to bridge the gap between your Instagram content and your business growth.

What do you think? Are these your favorite link in bio tools, or are there others you would recommend? Let us know in the comments below.