After a monumental shift towards digital, it is critical for businesses to take the key insights from 2020 and leverage them to build a winning strategy for 2021.
Luckily, Google offers a plethora of tools to help you do just that.
During this webinar hosted by Sebastian Nordström and Casey Lynn from Google, we’ll cover the 4 phases you need to create and execute a cohesive business plan in 2021.
- Planning your objectives with Google’s Keyword and Performance Planner.
- Implementing your strategy with AdEspresso and Google Ads.
- Optimizing performance with Optimization Score and Drafts & Experiments.
- Monitoring success with Google Insights, Google Ads app, and Google Ads explanations.
Learn which Google tools can set your business up for success in 2021!