Facebook Advertising Optimization Tool
There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
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You want buyers. Not subscribers.
The trouble is, those big numbers are intoxicating. They’re seductive.
Making big numbers, become even bigger numbers, feels great. But it looks even ...
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Everyone knows they should be A/B testing.
Except most actually shouldn’t.
Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results ...
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To start, operate, and grow an eCommerce store takes time. A lot of time.
And putting in the effort to sell your stuff takes work. A lot of work.
eCommerce is great business, but the only way ...
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Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies ...
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Intimidating, isn’t it?
You flick through the RSS feed. And with each post you open, your confidence level drops a notch.
They all seem so authoritative.
Believable.
And superior to ...
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Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.
The ...
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This is one of the most difficult posts I’ve written to date. Seriously. Sooo many things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave ...
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