There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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The 7 Deadly Sins Of Ad Re-Targeting
Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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Who’s the Next U.S. President? (Based Only on Facebook Ads). Round 2 – Hillary vs. Bernie
Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
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Beware Of Over Optimizing Conversions (AKA Sh*tty Conversions)
You want buyers. Not subscribers.
The trouble is, those big numbers are intoxicating. They’re seductive.
Making big numbers, become even bigger numbers, feels great. But it looks even ...
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The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead
Everyone knows they should be A/B testing.
Except most actually shouldn’t.
Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results ...
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7 Effective Email Marketing Tactics To Boost eCommerce Sales
To start, operate, and grow an eCommerce store takes time. A lot of time.
And putting in the effort to sell your stuff takes work. A lot of work.
eCommerce is great business, but the only way ...
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Why Facebook Is A Bigger Ad Opportunity Than Google
Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies ...
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7 Places to Find Awesome References That Add Authority to Your Content
Intimidating, isn’t it?
You flick through the RSS feed. And with each post you open, your confidence level drops a notch.
They all seem so authoritative.
Believable.
And superior to ...
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How We Really Make Decisions (According to Research)
Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.
The ...
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From 0 to $1.2M RunRate (and profitability!) in just 5 quarters. 9 lessons learned in creating an impossible company
This is one of the most difficult posts I’ve written to date. Seriously. Sooo many things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave ...
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