That’s a great question — and one of we hear more frequently from new users. The short answer is that there’s no easy answer. Facebook Advertising costs are like the stock market: Each demographic target is a stock. The price changes in real time according to the number of advertisers targeting that audience and how big the audience is.
The cost of Facebook Advertising is also influenced by many other factors. Seasonal times like Christmas are when you can expect the cost of each click on a Facebook Ad to surge as there are many advertisers fighting for a click during this high spending period. On the other hand, the requests for Facebook Advertising, and therefore the costs, tend to go down during summer.
The quality of your ad is particularly relevant when determining how much a click should cost you. Facebook prefers quality ads with a high CTR (Click Through Rate). If your ad is clicked 20 times every 1000 views, while a competitor’s ad only receives two clicks for the same amount of visibility, the Facebook Advertising cost for your ads will be much lower than those of your competitor.
This is why it’s crucial to use tools like AdEspresso: They can help you identify the best ad and the best target for your campaign, improving your CTR and dramatically lowering your Facebook Advertising costs.
For the best way to understand the cost of Facebook Ads for your business, we’d suggest to start creating a campaign on AdEspresso or directly on Facebook, select your target audience and checking out the average cpc/cpm suggested by Facebook. This is only an indicator. As we said, the cost could increase or decrease a lot once the campaign is launched according to its performance.