You’ve been thinking about using AdEspresso to manage your Facebook ads but aren’t quite sure if it’s a good fit?
What exactly are the features? Isn’t it a little too expensive? Is it worth my money?
We’ve been using AdEspresso for 3 months now and it has significantly improved our Facebook advertising ROI. And I’m sure that when used masterfully, this tool can help any brand to improve their ad click-through rates and increase conversions.
Want to know why?
First, let me clarify something! This is not self-promotion.
I started writing for AdEspresso after being a customer (and a reader) for a long while, and part of the Facebook community too! I’ve been chatting with so many other happy users before deciding to share my love with the whole world writing the rave you’re about to read.
The question is: why so many marketers become AdEspresso converts and move their ad game to this amazing platform? Cuddle up with a warm cup of tea, and discover how you can boost your Facebook marketing.
1. Super quick campaign setup
How much time does it usually take you to set up an ad campaign with 15 ads in Facebook Ads Manager? It used to take me about 50 minutes. When creating A/B tests with multiple ad groups, it sometimes took me 3 hours.
Multiply this number by five for each targeted country or different audiences, and you’ve got six hours spent on campaign setup.
Even if you have your ad designs and text ready, it still takes a lot of time to set up new ad campaigns in Facebook Ads Manager.
When we started using AdEspresso, I was taken aback the speed at which one can set up an A/B testing campaign. It literally takes me about 5 minutes to set up a split testing ad campaign.
In AdEspresso, the entire ad setup process is super simple. You only need to follow all the pre-defined steps. What’s even more awesome is that you’ll never forget to add an important element such as the call-to-action button as it’s outlined in the setup workflow.
After you’ve created a new campaign, you just hit the “Publish” button, and AdEspresso will send your campaign to Facebook. If that’s not efficient, I don’t know what is.
Tip: Found an error in your ad copy after publishing the campaign? No worries. Simply go to your Facebook Ads Manager and tweak your ads until they’re perfect.
2. Powerful A/B testing
The reason we checked out AdEspresso was its capacity to conduct large-scale split tests. As Facebook total marketing rookies, it was essential that we Test Test Test everything to learn what works. A/B testing our ad campaigns has helped us save hundreds of dollars (and thanks to AdEspresso, countless hours).
I wrote about our initial Facebook ad mistakes here: After 1.6 Billion Ad Impressions and 408 Facebook Ads, Here’s What I’d Do Differently
If I had to explain the difference that AdEspresso brings to A/B testing, I’d say something like this:
Should I just wrap it up here because all of you are clicking the START YOU FREE TRIAL NOW button?
How A/B testing works in AdEspresso?
Facebook ad A/B testing in AdEspresso means creating multiple ad variations with various images, headlines, texts, call-to-action buttons, etc. You can also split test your audience specifications, such as the location, interests, gender, age, and much more.
Here’s a nice graph that pretty much explains how A/B tests work:
Let’s say you want to test 3 different headlines, 5 images, and 3 ad texts. This means that you’ll have 3x5x3=45 ad combinations. Now entering all of these manually in Facebook Ads Manager would take the best of your day.
But in AdEspresso, it takes about 5-10 minutes. All you have to do is to enter all the different ad elements. AdEspresso automatically creates all the ad variations and lets you publish your split testing campaign to Facebook in a single click. Easy as that!
Not completely sure whether you need A/B testing? Read this: 10 Burning Questions That You Can Answer by A/B Testing Your Facebook Ads
Tip: Don’t forget to monitor your A/B test results. When using AdEspresso, you’ll get helpful Facebook reports that outline the top factors that affect your ads’ cost-per-click. You can pause all the ads containing the worse-performing element right then and there.
3. Super simple targeting
Not all audience targeting options are available in Facebook Ads Manager. Often, you need to use the Power Editor to access all the targeting possibilities. And using the Power Editor can seem daunting if you’re new to Facebook advertising.
Recommended reading: The Only Power Editor Tutorial You’ll Ever Need
Where the Power Editor gets complicated, AdEspresso retains simplicity. You can easily target new custom audiences based on people’s location, interests, and behaviors.
If you consider that you almost never need to use the Power Editor, the verdict suddenly looks really clear:
How the audience targeting works in AdEspresso:
When setting up a new campaign, you’ll have the option to create new Facebook audiences or use pre-set custom audiences. You can target based on the location, demographics, interests, and other advanced options.
If you’d like to use Facebook ad behavioral targeting, stand informed that AdEspresso makes it super easy without the need to use the Power Editor. We’ve been really impressed with all the behavioral targeting options readily available in AdEspresso.
Tip: You can narrow your Facebook ad audience by clicking on the “Advanced options” link on the AdEspresso campaign setup page.
4. Quick overview
Facebook ads are like pets – they need constant attention. If you’re conducting A/B tests or have over 10 different campaigns running, it’s time-consuming to keep your eye on all the campaigns.
Luckily, we have AdEspresso that gives a quick overview of each campaign’s performance. It has an awesome filtering option in the Campaigns view that let you focus, for example, only on all the currently running ad campaigns with the frequency of over 2.5.
In our case, the sometimes daunting task of campaign tracking changed, before and after we started using AdEspresso, pretty much like this:
Now, we’re able to identify campaigns with declining performance and fight the ad fatigue, keeping our cost-per-click low.
As you can see, there are really many filtering options to choose from.
Tip: Another nice-to-have feature is the ability to see all our ads real quickly. In Facebook Ads Manager, you need to open the editing window to see the full ad. In AdEspresso, you’ll get the overview a lot faster.
How many Facebook ad metrics do you track?
I could keep on raving about the importance of tracking the right metrics and improving your ads based on these insights. And with AdEspresso, it’s so much easier to do it.
Here are the metrics I like to track for each of our Facebook campaigns:
- Click-through rate
- Conversion rate
- Ad frequency
- Relevance score
- Ad performance by placement
- Ad engagement rate
- More depending on the nature of the ad campaign
If you’d like to learn more about tracking these metrics, I’ve written about it here.
How AdEspresso helps us with our ad analysis:
We already mentioned AdEspresso’s Suggestions feature that shows you the top factors that affect different ads’ performance.
But there’s more to it. For example, in AdEspresso you can instantly see a campaign’s ad frequency. The Ad Reporting feature lets you compare the performance of various ad elements: image, text, headline, etc.
Looks pretty impressive, right?
But there’s still more to it!
You can compare multiple ad campaigns. For example, I like to compare whether our new ad campaign has lower or higher click-through rate compared to previous similar campaigns.
You should really click through all the campaign tracking features to see all the impressive possibilities.
Tip: The Summary feature is one of my personal favorites as it gives an instant overview of all the campaign specs without the need to go to Facebook Ads Manager and open the editing window.
Alright. I guess it’s enough AdEspresso love for one article.
If all the aforementioned features and benefits failed to impress you at least a bit, you won’t be reading these words.
But if you feel like this is something that could help you improving your Facebook ad performance and save advertising dollars and your precious time, I suggest you to give it a try…
And if you have any questions regarding AdEspresso, make sure to leave a comment!