We judge with our eyes first. From the clothes we buy to the food we eat, we’re visual creatures, drawn to things that essentially look good. While an attractive item or piece of information will need to have substance behind the facade, the first step to desirability starts with a good looking base.
The same can be said for your social media marketing. In fact, according to some statistics compiled by HubSpot, putting visuals behind your tweets, Facebook posts, or LinkedIn updates can have a huge impact.