Facebook Advertising Optimization Tool
Are you a local business targeting a very specific subset of the people in your area? Wondering if Facebook Ads can help you drive new business?
The answer is: Yes.
But it’s going to take a little work.
Below we’ve put together a step-by-step guide for how to go about targeting AND converting a small audience using Facebook ads.
Do you have a small advertising budget that you NEED to get the most out of? Are you wondering if you should use your media money to buy Google ads or Facebook ads?
No worries, this post will help you make that decision.
In an ideal world you would have enough money to spread your media dollars across both advertising networks as each has its own pros and cons.
There are many different types of Facebook ads and each type can serve a specific purpose for your business.
When I’m putting together a Facebook ad campaign to help a new or small business grow their community AND their sales I follow a certain formula.
I use right sidebar ads to grow the Facebook community. I use Suggested Posts to help turn the community into customers and I use Promoted Posts to ensure your leads and customers are aware of the company’s best content and promotions.
Starting a Facebook Page is easy but growing it into a thriving page with thousands of Likes can be hard.
There are five basic ways you can go about increasing your Likes – below we share the pros and cons of each.
In my opinion Facebook Ads are the fastest way to grow your Facebook community (unless you’re a giant, global brand like Coca Cola).
You can put together an inexpensive Facebook Like campaign in a matter of minutes — very specifically targeting your core market.
Facebook advertising isn’t very different than any other type of online marketing. Similar to other channels it demands that you create relevant, easy to understand content that includes a hook that your target audience will find appealing.
Do you have a growing Facebook Page community and wish you could email those people? Great, in this post we tell you in easy step-by-step directions exactly how to do that using MailChimp!
Once your fans are on your email list you can send them promotions, coupons, special offers, event invites, loyalty rewards and so much more.
Keep reading to see how to get your Facebook fans to signup for your email list!
When running a Facebook ad campaign that uses your Facebook Page as the destination, Facebook will provide a variety of engagement statistics (user Actions) in your ads dashboard.
Do you want to increase sales from your Facebook ads? If so, I highly suggest using zip code targeting.
Facebook offers a lot of different ad targeting options. For most companies I feel that using zip code targeting along with one or more other ad targeting options can help achieve the best sales results.
This morning I was browsing the Facebook Ads topic in Quora when I came across this question:
“With our Facebook Pages ad announcing a big sale at our retail store, we are getting lots of “likes” but no sales. How do we convert those “likers” into paying customers?”
Recently we wrote a blog post about how to successfully run a Suggested Post in Facebook’s newsfeed. We covered tips for ensuring you get the most engagement out of your Suggested Post; however, we did not provide the step-by-step instructions for how to set up such a post.
We’ll do that for you quickly today – you’re just a few steps away from running your first Suggested Post campaign in Facebook’s newsfeed!
