Facebook Advertising Optimization Tool
Today, so much of a buyer’s confidence in a brand is based on their online presence and popularity, much of which is measured by their number of Facebook page likes.
A significant amount of followers on a brand’s Facebook page does not only tell potential customers that other people like their page, but that they like their brand.
Getting likes on your business’s Facebook page is much easier than it may seem.
The following list contains six simple steps to growing your Facebook fan base.
Do you run the Facebook Page for a local business? If so, there is a good chance that your page is set up as a Place rather than a basic business page.
When you were first creating your page you had the option to select the type of company you own.
Want to put together a Facebook campaign that rewards your best customers and drives revenue for your company?
Does such a thing exist? YES! It exists and it’s pretty easy to do. The trick is to use a combination of contests and sales over a concentrated period of time.
Follow the below five steps to put together your rockin’ Facebook campaign today!
This post was written by Andrea Marban. Andrea is the content marketing assistant here at AdEspresso, a Facebook ad management platform. She is also an account executive for an award-winning interactive advertising agency in Miami, Florida.
The potential benefits of establishing and using social media accounts for your business include that they allow you to gather information about your target audience, provide a supportive, interactive platform for customer service, increase brand awareness, connect with, nurture and convert sales leads and establish your business as an authorized, up-to-date source of information for its industry.
About a year ago I exclaimed to a co-worker, “I wish Facebook allowed you to bold certain words in a post!”
Well, now they do!
I’ve started using #hashtags in Facebook posts to bold the words that I want to jump out in a post since the #hashtagged word shows up in blue while the rest of the text will show up in black.
*click to make image larger
While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it.
Why?
I find that promoting a post will get me lots of Likes but rarely any real results – like click-throughs or conversions.
However, there is second way to turn a Facebook post into an ad that gives you more control over targeting and generally yields better results on your website.
We know that Facebook’s Newsfeed algorithm favors images over other types of content, so it’s safe to say that when you’re putting together your posting strategy you should include a lot of visual posts.
Many Facebook Page manager’s feel it’s enough to use any basic, relevant image along with some marketing copy.
That’s an okay approach, but you can vastly increase your reach and engagement if you make one small change: adding text to your image like this:
Are you a local business targeting a very specific subset of the people in your area? Wondering if Facebook Ads can help you drive new business?
The answer is: Yes.
But it’s going to take a little work.
Below we’ve put together a step-by-step guide for how to go about targeting AND converting a small audience using Facebook ads.
Do you have a small advertising budget that you NEED to get the most out of? Are you wondering if you should use your media money to buy Google ads or Facebook ads?
No worries, this post will help you make that decision.
In an ideal world you would have enough money to spread your media dollars across both advertising networks as each has its own pros and cons.
There are many different types of Facebook ads and each type can serve a specific purpose for your business.
When I’m putting together a Facebook ad campaign to help a new or small business grow their community AND their sales I follow a certain formula.
I use right sidebar ads to grow the Facebook community. I use Suggested Posts to help turn the community into customers and I use Promoted Posts to ensure your leads and customers are aware of the company’s best content and promotions.
