Facebook Advertising Optimization Tool
Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails.
This change means that you have to fight harder than ever to get your emails noticed among the crowd of promotional emails from other companies trying to make a dime.
Let’s take a look at a pretty typical Promotions tab (in fact, this one is mine!):
You can click the image to make it larger.
No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using dynamic, eye-catching templates, straight to the inboxes of your potential and existing customers.
While many email marketing platforms offer simple, user-friendly tools and customer service support teams, there are additional steps that can be taken to make sure that your email marketing campaign reaches its full potential.
Connecting with your target audience at a live event is a great way to leave a lasting (and positive) brand impression.
Unfortunately, not every one of your fans will be able to make it out to each event – but live coverage via social media can help you reach those people you would otherwise miss!
Here are five tips for covering a live event online to help you maximize your reach!
Today, so much of a buyer’s confidence in a brand is based on their online presence and popularity, much of which is measured by their number of Facebook page likes.
A significant amount of followers on a brand’s Facebook page does not only tell potential customers that other people like their page, but that they like their brand.
Getting likes on your business’s Facebook page is much easier than it may seem.
The following list contains six simple steps to growing your Facebook fan base.
Do you run the Facebook Page for a local business? If so, there is a good chance that your page is set up as a Place rather than a basic business page.
When you were first creating your page you had the option to select the type of company you own.
Want to put together a Facebook campaign that rewards your best customers and drives revenue for your company?
Does such a thing exist? YES! It exists and it’s pretty easy to do. The trick is to use a combination of contests and sales over a concentrated period of time.
Follow the below five steps to put together your rockin’ Facebook campaign today!
This post was written by Andrea Marban. Andrea is the content marketing assistant here at AdEspresso, a Facebook ad management platform. She is also an account executive for an award-winning interactive advertising agency in Miami, Florida.
The potential benefits of establishing and using social media accounts for your business include that they allow you to gather information about your target audience, provide a supportive, interactive platform for customer service, increase brand awareness, connect with, nurture and convert sales leads and establish your business as an authorized, up-to-date source of information for its industry.
About a year ago I exclaimed to a co-worker, “I wish Facebook allowed you to bold certain words in a post!”
Well, now they do!
I’ve started using #hashtags in Facebook posts to bold the words that I want to jump out in a post since the #hashtagged word shows up in blue while the rest of the text will show up in black.
*click to make image larger
While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it.
Why?
I find that promoting a post will get me lots of Likes but rarely any real results – like click-throughs or conversions.
However, there is second way to turn a Facebook post into an ad that gives you more control over targeting and generally yields better results on your website.
We know that Facebook’s Newsfeed algorithm favors images over other types of content, so it’s safe to say that when you’re putting together your posting strategy you should include a lot of visual posts.
Many Facebook Page manager’s feel it’s enough to use any basic, relevant image along with some marketing copy.
That’s an okay approach, but you can vastly increase your reach and engagement if you make one small change: adding text to your image like this:
