Facebook Advertising Optimization Tool
The behemoth that is Facebook has changed the way we conduct business. Now, we don’t have to pull our hair out if we want to promote our brands. We just have to click “post.” While big players like Coca-Cola and Nike are ever-present on the social network, what about the little guy? What about local businesses?
Facebook is a great way to begin your advertising efforts. It’s cheap, it’s easy, and it allows you to target the audience of your choice.
Facebook posts that include a photo grab the attention of Facebook users scrolling through their newsfeeds and provide great opportunity for you to spark a conversation or connection with your fans. In fact, photo posts generate up to 180 percent more engagement than the average post, according to Facebook.
But creating photo posts can prove to be more time-consuming and demanding than simple status posts. A successful photo post may require adding a brand’s logo, incorporating text, adding product images and more.
To reap the benefits of publishing beautiful photo posts on your Facebook page, without enduring the additional time and effort necessary for creating them, use post templates!
I often talk about the right ways to conduct yourself on social media, such as posting the correct content or sharing your company culture. However, what about the mistakes?
It’s bound to happen at one point or another. With about 95 percent of companies expecting to invest more in social media and 96 percent developing a social media strategy, there’s bound to be a trip up in the road to social success.
While social media is, in part, trial and error, understanding some key strategies to avoid is going to help you to create results — as well as stay away from poor customer engagement.
Facebook Marketing allows businesses to reach their potential customers, connect with their target audience, drive website traffic, boost sales and meet business goals. To be as successful as possible in your Facebook Marketing efforts, it’s best to strategize and plan according to your business objectives. However, even with a plan and strategy, unforeseen marketing challenges can arise.
Unfortunately, sometimes these challenges affect our efforts and our Facebook Marketing plan doesn’t perform as well as expected. While developing a Facebook Marketing plan is important, recognizing when and how to improve your Facebook Marketing plan is crucial.
(image credit: Mike Gingerich)
As a business leader, you know the power social networking can create. Say the right thing on your social media sites and you could be banking. Say the wrong thing and you could be begging your audience to come back.
In particular, amping up engagement from platforms like Facebook can definitely increase your brand image, as well as get your audience excited about your product or service.
Statistics show Facebook is where you need to be in order to create positive customer engagement. The social network has, on average, 727 million daily active users, 874 million monthly active mobile users, and 1.19 billion monthly active users.
Takeaway? No matter what you’re selling, more than likely, your audience is present on Facebook.
Is your business currently running advertisements on Facebook? Are you fully confident that your ads are flawless?
Between writing an ad’s headline, creating its image and developing its content, it’s easy to fall victim to some pretty common Facebook Advertising mistakes. Even major brands make them! And every mistake made costs advertising dollars and potentially causes you to miss out on sales. Check out our list of Facebook Advertising malpractices below to limit your mistakes and perfect your ads on Facebook!
You may not know it, but company culture is an integral part of your brand image.
Having and sharing a great company culture is how:
Beyond those reasons, your company culture shows that your organization has happy employees.
Social media is a great way to connect with your audience, promote your brand, and communicate company news and updates. In fact, 95 percent of companies expect to invest more in social media and 96 percent are developing a social media strategy.
The keywords here are “expect” and “developing.” These words indicate that although many companies may have a Facebook profile or a Twitter page, strategies are always in the works.
Creating a social media strategy can be a challenge, but the challenge makes sense. Social media is new. Social media is intimidating. Social media, no matter what people may say, is fluid. There isn’t a one-sized fits all strategy, especially as new platforms, such as Instagram or Pinterest, seem to be popping up regularly. In conjunction, big players like Facebook, LinkedIn, YouTube, and Twitter are adjusting their tools with changing audiences — which means the way you manage your social media efforts needs to change, as well.
It’s January and the start of a new year, which means a fresh start on your social media! Now is the time to make sure that your social media content for this year is strategized and scheduled. What’s the best way to do so? Develop a social media calendar for 2014!
As a highly effective marketing tool, a social media calendar maps out the specifications of your posts (who, what, where, when) and ensures that all those involved with your social media are on the same page with what is being posted and when.
Think it’s too early to be conjuring up some Valentine’s Day social media promos? No way!
As with any holiday, it’s important to think ahead, have a plan, and follow-through in a timely fashion. However, since Valentine’s Day isn’t exactly a major holiday like Thanksgiving or Christmas, how can you ensure you’re pulling on the hearts of your audience in the right way?
