Facebook & Google Ads Blog

Facebook campaigns import, oCPM and more in our latest update

November 5, 2013 6 Comments Massimo Chieruzzi

We’ve just finished partying for Halloween and it’s already time for a big AdEspresso update! We’ve listened to your requests, spoke with many of you and released a big update with some of your top requested features.

Let’s jump straight to the juicy part and see what’s new in AdEspresso and already available to all our users:
Facebook Ads campaigns import

Import Campaigns

Everyone was asking us to be able to import their existing Facebook campaigns in AdEspresso and we delivered. Manage all your campaigns in a single place!

But remember, campaigns created with AdEspresso will provide better Analytics and Optimization!

To Import your campaigns go in “Settings” -> “Facebook Accounts” and enable it now!

Case Study: How One Startup Successfully Handled Crisis Communication Like a Pro

October 29, 2013 Leave a Comment Kristina Allen

The Nightmare: Your Software is Hacked

Over the weekend Buffer was hacked and many user accounts were affected. The result was the publishing of spam posts from a variety of customer’s social media accounts.

The #1 Tip for Running a Successful Facebook Like Campaign!

October 24, 2013 3 Comments Kristina Allen

Many small (and large) businesses turn to Facebook ads to help them reach a larger audience.

Whether you run a local business and want to reach people nearby to your location, or you are a national or international brand, Facebook ads can help you increase your brand awareness.

Running a Facebook Like Ad Campaign

Usually the first step towards introducing yourself to a new audience is to set up a low-cost Facebook ‘Like’ campaign.

A Facebook ‘Like’ campaign is pretty explanatory. It is one that helps you increase the number of people who Like your Facebook page. The goal is a Like campaign isn’t just to increase your numbers BUT to connect with people in a way that allows you to market to them in the future.

Facebook Business Page Examples to Learn From

October 16, 2013 Leave a Comment Andrea Marban

There are multiple factors that make up a great Facebook page and it’s important to consider all of them in the management of your own Facebook efforts. The best way to learn to master Facebook’s best practices is by following Facebook pages that already have!

Below are some of the best Facebook Pages and why they are so great!

1. Define Your Brand’s Voice and Use it in the Content of Your Posts

It is through your brand’s voice that its customers, and the entire world, will interpret it. And brand voices are communicated the clearest through social media, in a conversational setting. When people come in contact with your brand on Facebook, its voice should always be clear, consistent and positive.

How to Create Facebook Unpublished Posts (And Why You Should)!

October 15, 2013 7 Comments Kristina Allen

Have you ever wanted (or needed) to reach a specific part of your Facebook audience without bothering everyone else?

For example, maybe you want to run a special offer for people who live in New York but not in other states.

Or maybe you want to run a sales promotion for women but not for men.

Email Customers Like the Pros Using: Urgency, Personalization & Discounts [see examples]

October 8, 2013 Leave a Comment Kristina Allen

Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails.

This change means that you have to fight harder than ever to get your emails noticed among the crowd of promotional emails from other companies trying to make a dime.

Let’s take a look at a pretty typical Promotions tab (in fact, this one is mine!):

You can click the image to make it larger.

Tips for Running Your First Awesome Email Marketing Campaign

October 2, 2013 2 Comments Andrea Marban

No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.

Email marketing allows you to send your message, using dynamic, eye-catching templates, straight to the inboxes of your potential and existing customers.

While many email marketing platforms offer simple, user-friendly tools and customer service support teams, there are additional steps that can be taken to make sure that your email marketing campaign reaches its full potential.

Six Simple Tips for Getting Likes on Facebook

September 26, 2013 2 Comments Andrea Marban

Today, so much of a buyer’s confidence in a brand is based on their online presence and popularity, much of which is measured by their number of Facebook page likes.

A significant amount of followers on a brand’s Facebook page does not only tell potential customers that other people like their page, but that they like their brand.

Getting likes on your business’s Facebook page is much easier than it may seem.

The following list contains six simple steps to growing your Facebook fan base.

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