One of the biggest challenges with content marketing is getting it to actually take off.
Even a masterpiece of a blog post does you no good if no one finds it or shares it.
Since the internet is completely oversaturated with too much content, getting those social shares can be a big challenge.
There are, however, a number of highly effective ways to increase social shares on your blog posts.
All of these strategies are extremely simple to implement and take just a few seconds each.
Here are my 7 secret, unbelievably simple hacks to increase social shares on your blog posts.
When used consistently, you’ll see a big uptick in the number of social shares on your blog posts, which will directly improve the results of your content marketing overall.
1. Write Soundbites into Your Content
You know how you read something that so perfectly and succinctly summarizes an idea? Or maybe it’s a breakthrough idea, or something worded in a way that gives you chills? You’ll be a lot more likely to share that quote, because it’s impacted you in some way.
You should make sure that every blog post you write has at least one or two highly shareable quotes, or—as I like to put them—soundbites.
This soundbite should be brief, but also direct enough that it will still provide value when it’s shared somewhat out of context.
Think of those images that contain a snippet of text, placed on a background image; this is the type of impact we want to go for. They’re no more than a sentence long (or the length of a tweet!), but they still provide value. Bonus points for extra cleverness and eloquence.
People love to share soundbites, and that highly-shareable tiny snippet will increase social shares significantly.
2. Embed “Click to Tweet” CTAs Within the Post
Make it extra easy for users to share those soundbites from tip number one with those automatic Click to Tweet CTAs that can be embedded in your posts.
Having a “Click to Tweet” CTA within the post increases the likelihood that users will share it, since it’s featured prominently in-post instead of hovering like regular social share buttons towards the peripheral of the post (though they’re still highly effective).
Some plugins will even let you preset different quotes from your post in the CTA, so when users click, it automatically shares that snippet of text from your post.
The best Click to Tweet plugin for WordPress is the aptly and appropriately named “Click to Tweet” plugin (I know, how will you ever remember that?). If you choose, you can place custom quotes in each CTA to have text chosen for users, making it as easy as possible for them to share your post.
And—as we all know— the easier it is, the better.
3. Have Social Sharing Buttons on Every Post
There are many plugins that can help you boost social shares, however, social sharing buttons are one of the most important.
These should appear on every single post, and you should make sure that the tool you use for this has options for Facebook, Twitter, LinkedIn, Pinterest, and Google+ (in that order of importance).
B2B businesses, in particular, want to prioritize LinkedIn shares when possible, as they can be particularly effective at helping you leverage new leads or clients. Again, the easier it is for users to share your content, the more likely they will.
The most effective options for social sharing buttons are social sharing bars that are displayed at the top and/or bottom of the posts, or floating social bars that appear alongside the page and follow users as they read.
If you’re using a floating social bar, make sure it doesn’t block any of the text on desktop or mobile devices.
My personal favorite social sharing tool is Monarch’s, which has a ton of different placement and customization options available. Monarch’s social sharing buttons also tell show visitors how many times your post has been shared, which is excellent for social proof.
4. Don’t Forget the Images
The images we choose for our posts matter a lot. If you have a lackluster featured image, I would almost guarantee that the social shares on your blog post will sink quickly.
Your featured images will be the most important factor in how your posts do in gaining social shares, as it’s the image that will automatically show up when most users share your content.
Still, all the other images in your post should be high quality and as engaging and visually interesting as possible. This increases the likelihood that users will pin your images, getting you social media shares on Pinterest.
5. Reshare Posts on a Staggered Schedule
Most businesses will notice that their audiences have multiple peak times of activity when it comes to social media sharing. This means that if you share a blog post in the morning, thanks to both timing and limited organic reach, only a small portion of users will see it.
It only makes sense to share your blog posts more than once on social media, as long as there’s enough time between both posts.
When you share your post on social media for a second or third time, make sure you share it on a different day at a different peak time. If your first share was on a Monday at 9:00 AM, make your second one on a Thursday at 3:00 PM.
By sharing your posts multiple times at different peak activity levels, you’ll increase their exposure significantly and drive up social sharing, too. You can use Facebook’s Insights (pictured above) to discover your users’ peak activity times.
6. Include Social Sharing in Your CTA
Plenty of businesses choose to focus on CTAs that drive engagement, leads, or conversions, but adding social sharing as part of the CTA at the end of your blog post can definitely help get you a few more shares to Facebook and Twitter.
Even a simple statement like “if you like this post, share it on Facebook or Twitter!” can actually increase the number of shares a post gets.
While social sharing should be an important part of content marketing, make sure that most of your CTAs also focus on other goals like lead generation, too.
This is essential for taking your content marketing readership and converting them into clients.
7. Continually Thank Users Who Are Already Sharing
Don’t forget to thank the users who are sharing your content already. This shows your appreciation and encourages them to share more of your posts in the future.
This sounds simple, but it’s so effective. People build relationships with people, at the end of the day, and everyone wants to know they’re appreciated. Getting a positive response of gratitude will increase the likelihood that those same users will share your content again, and other users may notice and do the same.
Every single one of these 7 strategies designed to increase social sharing for your blog promotion is extremely simple to implement.
The key is to use them consistently and within each post as part of your content marketing strategy.
This will help you to get more social media shares of your blog posts, making your content marketing more wide-reaching and therefore giving it more impact.
What do you think? How do you increase social sharing on your blog posts? Do you use any of these strategies? What works best for you? Share your thoughts and knowledge in the comments below!