Instagram offers a great deal of merit on its own as a marketing platform, and businesses are starting to pay attention. That being said, when combined with Facebook, the impact of Instagram’s marketing can be increased, and it’s very easy to use Instagram to improve Facebook marketing.
To make it even easier than it already is to get started on Instagram and promoting both your business and your Facebook, we’ve got 6 easy tips on how you can use Instagram to improve Facebook marketing results on your Page.
The first step, naturally, is to syndicate Instagram to post directly onto your business’s Page, bringing vibrant, enticing images right to your users. Here’s how…
Syndicate Instagram to Post on your Business’s Page
You can’t use Instagram to improve Facebook marketing results if your Instagram isn’t linked up to your Facebook.
You need to have an instagram account purely for your business, and it has to be linked directly to your Facebook Page.
To do this, go to the settings tab on your Instagram account on your phone. The images I’m using are on my iPhone and a new Instagram account, so depending on what device you have, yours may look different. To see more about other devices, you can view more information here.
To do that, you’ll click on the circular wheel/star in the top right corner, seen here:
And then scroll down to settings, where you’ll select Linked Accounts.
You can then select Facebook, and enter your Facebook account information.
From there, Instagram will allow you to choose where you want to “Share To,” and as long as you’re an admin on your Page, you’ll be set to post.
For businesses who frequently use Twitter, you can also link your Instagram to your Twitter to reap the benefits on that platform, too.
Build an Audience, Fast
Instagram can give you the chance to build a large audience quickly. Facebook users can be sticklers about who gets their likes, but a lot of users will follow people on Instagram with much more ease and without hesitation. This isn’t always the case, but it is true for a hefty number of users.
Once you start getting followers and a large audience on Instagram, you can start to funnel them towards your Facebook to get them to follow you there, too. These users are already interested in you, and will increase your likes and potentially your reach should they interact with your Facebook posts as well as your Instagram posts.
You could, for example, advertise a Facebook contest through an image on Instagram, have users utilize Instagram for a photo contest, and watch some users come to your Facebook Page.
Regardless of how you decide to get your audience from Instagram to Facebook, the two platforms often go hand in hand together, so if you put some effort into transferring fans, using Instagram to build an audience quickly can make big strides in improving your Facebook marketing.
Big note here: in your bio of your Instagram account, make sure you encourage users to follow you on Facebook (and to visit your site if you choose), and include a link.
Take Advantage of Hashtags to Find A Relevant Audience
This tip really connects to building a large audience quickly.
Facebook users, in general, aren’t big on the hashtag. Some social media marketing experts actually recommend that Facebook Pages avoid using hasthags or to use them sparingly, though there is some disagreement about that.
That being said, Instagram users are pro-hashtag. You can use hashtags to better connect with a relevant audience and to get more interest on your posts on Instagram, and again, build a large audience to funnel to Facebook.
Hashtags make a big difference for Twitter and Instagram, and puts your content in front of people who probably want to see it; it’s a great way to find new users you may not have otherwise.
Use Imagery to Increase Engagement
This is the whole point of linking up Instagram to your Facebook account; it enhances your ability to easily post images that represent your brand while making it more colorful. It fills out your Page and gives it new life, and you should keep that in mind when choosing the images to post.
Visuals matter on social media. Pictures and videos see higher rates of engagement, and with Facebook now prioritizing posts in the Newsfeed based on time spent looking at posts, images are becoming more and more valuable.
Instagram is all about the visuals, so using it well and having it linked up to your Facebook can boost engagement and potentially even reach for your Facebook Page.
As always, the images you post to Facebook have to be eye-catching, representative of your brand, and interesting enough that people want to engage with them. In a lot of cases, pictures that seem to tell stories, or images that seem alive with energy, perform exceptionally well.
Post Behind The Scenes Pictures
Instagram is a great way, like Facebook, to show that you’re about more than just your products. Instagram can help bolster your words with images of actions, demonstrating what’s going on behind the scenes in your business.
Lush posts images of their employees working painstakingly hard to bring customers high quality bath bombs and organic soaps, for example.
HGTV features pictures of their staff behind the scenes getting sets ready and preparing everything for the shows.
Behind the scenes pictures remind users that there are real people behind the screens and the products, and it’s a great way to encourage a loyal following and rapport.
Focus on Lifestyle Images Instead of Products
This is a technique that applies to Pinterest marketing, too.
Your images of your products may be visually gorgeous or appealing, like stunning clothes or delicious food. For others, not so much. To combat this while still promoting your products, you can focus on how your product fits into a lifestyle instead of just the product itself.
Starbucks, for example, is advertising “date night” at Starbucks instead of just their coffee. The coffee is still there, but the focus is isn’t on the product, it’s about a bigger story, and the life of the couple in it.
Similarly, Lowes doesn’t feature pictures of plywood, paint samples, or pieces of tile; they’ve got gorgeous images of a home that could be yours, just with a a quick visit to Lowes. There are also images, for example, that show organizational ideas, like a closet organizer you can make yourself.
If you can have images of how your product can affect someone’s lifestyle and improve their overall life, you’ll have better luck marketing than if you just post a picture of your product. You’re not just selling a thing; you’re selling an improved life. That’s automatically going to be more effective and much more powerful.
Instagram can be useful on it’s own, with a lot of potential for marketing without combining it with any other social media platform. That being said, social media platforms often compliment each other, and the power of Facebook and Instagram combined can increase the marketing efforts of both.
What do you think? Do you use Instagram to improve Facebook marketing on your Page? Have you seen any impact? Share your experiences in the comments below!