Is one more colorful, detailed, and larger Facebook mobile ad better than multiple ads?
Facebook is testing their mobile ‘Pages You May Like’ by making them more eye-catching and super-targeted to hopefully catch your attention when scrolling through your news feed. As TechCrunch reported in their article announcing the new mobile pages tests, Facebook mobile ads have only been around since March, but they’ve been hard at work improving their mobile ad space. This new look includes colorful banners, a ‘like’ button straight on the ad, an explanation of what the business does, and more direct targeting to show users one highly relevant Page instead of three.
An example of a new mobile ad design: an eye-catching and colorful banner with a larger space for a description. Does this ad grab your attention versus the old design below?
Mobile advertising shows ads on a person’s news feed instead of on the right-hand side like before. A news feed ads team’s product manager, Jeff Kanter, says Facebook has been learning a lot about the differences between right-column ads and news feed ads and they’re adjusting to those differences. They must be careful not to overload users with ads and take away from the original news feed experience. Facebook hopes to use style and targeting to show users one, more detailed Page that interests them rather than overwhelm them with multiple ads.
What do you think of the new look for ‘Pages You May Like’ Facebook is testing? Do they draw your attention or do they take away from the original Facebook experince? There’s still more Facebook’s working on including adding Friends’ names and photos, and also showing the total number of people who like the Page on the ad. Mobile advertising will definitely have an impact on the future of Facebook use and advertising, so we’re curious to see what happens!