There is a lot to keep up with in social media marketing.
There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs.
That’s a lot, especially creating and managing campaigns is pretty much a full-time job, to begin with.
There is a lot of great information out there that can help with this, but who has time to try to hunt it down?
Well, it turns out that I did, and we wanted to share what I’d found with you.
In this post, we’re going to look at fifteen of the best social media marketing blog posts of 2017 so you can get ready for 2018 as it looms just around the corner.
1.The Social MS- 23 Social Media And Digital Marketing Best Practices That Are Actually Myths
There’s so much digital and social media marketing advice out there, it’s hard to know which tips to follow. Luckily, The Social Ms created an epic roundup of marketing “best practices” that address some of these supposed “best practices” which are ultimately myths that could hurt your business if you follow them.
If you’re spinning your wheels but seeing little ROI from your marketing efforts, you might have fallen for one of these 23 myths. Check out this post for ideas to creatively shake up your marketing–and build your business in the process.
2. Moz – The Lazy Writer’s Guide to 30-Minute Keyword Research
Overwhelmed by the information overload surrounding keyword research? This handy guide from Moz will help you hack your way to a better understanding of keyword strategy–complete with killer visuals–in just half an hour.
Use these hacks to get a leg up on the competition and help your business (and your clients’) gain more traction with an effective keyword strategy without getting overwhelmed.
3. The Story Engine – The Crossroads of the Hero’s Journey and the Buyer’s Journey
This excellent post from The Story Engine focuses on the convergence of the Hero’s Journey (based on Joseph Campbell’s The Hero with a Thousand Faces) and the often-referenced marketing concept of the Buyer’s Journey.
This post asserts that the blending of the two journeys is what ultimately grows our business by positioning the hero as the protagonist and the buyer as the customer–then takes us step-by-step through each stage of the journey, demonstrating how marketers might position themselves to reach the same crossroads in their own business practices.
4. Kim Garst – How To Create Insanely Sharable Content
Content is a BEACH–at least, according to Kim Garst. In this post, Kim outlines how to create content so irresistible that your audience will have to share it.
If you want an easy-to-follow, 5-step formula designed to make your content highly shareable, this is it. Kim walks us through how to attract more fans, leverage our audience’s emotions, align our personal brand with causes we believe in, add value, and benefit our readers through top-notch content.
5. Rebekah Radice – 6 Ingredients To A Strong Visual Brand On Social Media
Engaging visual branding had grown increasingly important in digital marketing as the market expands–and it’s only going to continue picking up speed. Rebekah Radice shows us 6 essential elements of distinctive, eye-catching visual branding in this post.
Your visual content can either make or break your brand, and it means the difference between blending into the noise online or making your mark with a strong, instantly recognizable presence. Make sure you check out Color Emotion Guide within this post; it helps you choose your brand colors based on the emotions you want to evoke in your audience.
6. Jeff Bullas – 5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion
Having trouble converting visitors to your landing page?
Jeff Bullas shares 5 of the top mistakes marketers make on their landing pages that cause them to miss out on valuable conversions–plus the corrections we can make to our own pages in order to draw in more customers. When it comes to landing pages that convert, the name of the game is simplicity, confidence, and a clear call to action.
7. ProBlogger – 10 Simple Ways to Improve Any Blog Post In Minutes
Having trouble getting engagement with your blog posts? You might not need an in-depth, drastic rewrite!
Instead, your posts might just need a few quick tweaks to make them stronger and more shareable.
This post from Problogger outlines 10 quick and easy ideas for improving your blog posts and boosting your audience engagement.
8. Neil Patel – 3 Original Ways To Get More People Sharing Your Content on Social Media
Looking for fresh, outside-the-box ideas for getting the word out about your business online?
Neil Patel digs deep to share 3 insightful ways you can get people talking about you and your brand in this post. If you’re ready to go above and beyond industry best practices to wow your audience with compelling content, this post is for you.
9. Heidi Cohen – How We Consume Content Now (and What it Means for Your Marketing)
These days, we’re surrounded by multiple screens, 24/7. Heidi Cohen says we do this to maximize our efficiency, both in everyday life and in our marketing. And she goes a step further in this infographic by breaking down 5 of the ways we consumed content in 2017, and what that means for doing business digitally.
The more we know about how our audiences consume content, the better we’ll be at delivering content they’ll actually want to consume. And that knowledge will make all the difference as we move into 2018.
10. Peg Fitzpatrick – How To Use Visual Marketing To Leave Your Competition In The Dust
As always, Peg Fitzpatrick is a master of visual marketing. In this post, Peg simplifies the visual branding process and shares easy ways you can get started not only building a visual brand for your business, but also create beautifully-designed images yourself.
Oh, and the tools round-up, where Peg shares a ton of free tools that make the visual branding process relatively quick and painless? That list alone is worth making this list.
11. Sue B. Zimmerman – Specific Ways To Add More Branding To Your Instagram
Instagram is a hot marketing tool, but it’s often used as a repository of photos rather than a strategically-branded space for your visual marketing. Visual consistency isn’t always something we think about when we’re posting to Instagram, but it’s just as essential as consistency in our content.
In this post, Instagram expert Sue B. Zimmerman shows us some specific ways to refine our Instagram accounts to catch more eyes and grow a larger following.
12. AdEspresso – The Updated Guide to Branded Content – 2017 Edition
Obviously, I can’t leave out AdEspresso’s 2017 guide to branded content. Industry best practices change from one year to the next (and often, more frequently than that!), so it’s critical to stay ahead of the curve with the latest information as you take your business into the new year.
This guide walks you some strategic and technical tips to branding your content. It also shares valuable tips for how to utilize that branded content in your social media marketing.
13. Social Media Examiner – Influencer Marketing: New Research for Video Creators
Influencer marketing is beneficial for both influencers and the brands they’re sponsoring, but in a world where anyone can (and many do) call themselves influencers, knowing what’s going on in that particular marketing niche is exceptionally valuable.
Michelle Krasniak provides a ton of up-to-date data on what’s happening in the influencer marketing sphere and how it will be affecting brands and influencers will into 2018. If you’re considering reaching out to a few influencers, check this post out before you do.
14. Digital Marketing Institute- How to Inject Personalization Into Your Marketing Strategy
Personalization was one of the biggest marketing topics in 2017, and that’s not going to be changing anytime soon; instead, we’re just going to see personalization become more important as the technology to deliver this to customers becomes more available and more accurate.
There are, fortunately, a few easy ways to add more personalization strategies to your marketing campaigns right now. This blog post from Digital Marketing Institute discusses 5 of these methods in-depth in their post with great, actionable information.
15. Hootsuite – Top 5 Social Media Trends to Put Into Practice in 2018
Get ready for the new year with Hootsuite’s insights into our industry’s trajectory in 2018. This is Hootsuite’s third annual trends report, chock-full of insights–not just bright, shiny new toys–that will help you propel your business forward in the new year.
To compile the report, Hootsuite more than 300 marketers, 38 experts, and compiled analysis reports from multiple industry heavy-hitters. If you want an early look at where the industry is headed–plus the key challenges businesses will be facing in the new year–download your copy today.
Final Thoughts
With 2018 looming just around the corner, it’s important to make sure you’re up to speed with all the best marketing strategies.
This list will help you be fully prepared for the new year and everything it will be bringing with it, setting you up for your best year yet.
What do you think? How did you feel about our list? Do you think I missed any of the best social media marketing blog posts of 2017? If so, share your favorites in the comments below!
Great post. I’ve clicked through to most of the articles mentioned here and learned lots of new things (as well as being reminded of things I used to do, but stopped for some reason).
AnswerThePublic.com was mentioned in one of the articles – how cool is this site! It’ll be so useful for researching future posts and FAQ’s.
And a few mentioned using Pinterest – I haven’t posted much on there for a while, but will get back to using it again.
Lots of great ideas. Thanks for inspiring me.
Photo file size certainly does contribute significantly to load time for pages and keeping that in check should always be in mind. At the same time, hospitality providers need photos that are large and clear enough to properly show off their properties to potential guests, so a balance needs to be struck.
Before I read this article I didn’t know much about Social Media Trends. But I think from this article I got much more new things about that. Thank you for sharing this article with us.
Great post. I’ve already shared your article with a couple newbie bloggers. Thanks!
great collection of blogs. keep updating us
Hi Ana, I appreciate your research to collect the best blog posts list for the readers. I have gone through some of them and got very useful tips to run my social media campaigns effectively.
A very informative content to make people understand about digital marketing in a very precise way.Thanks for sharing .
Hi,
Great post .Thanks for sharing valuable information.Keep on updating such information.Please share a post on how google ad words is useful for doctors.
It looks like top 15 best social media marketing blog posts are here now.
Really nice research keep it up and keep sharing.
Thanks for the nice list! deserves to be bookmarked for reference. Its true we are in a dynamic world these days be it social media or day to day life, all has great pace. & to standout we have to be on toes – upgraded with technology and skills. Thus we need not miss a chance of being inspired any time!
Great Post, ANA I have reviewed this post from the top to end simple great pieces of work and im absolutely sure that you have really spent some time researching about these articles.
great blog about digital marketing! We are hoping to read more about your ideas when it comes to marketing.
good article!
Great collection of blog post. I found them to be a very interesting read. Thank you for posting them.
Before I read this article I didn’t know much about Social Media Trends. However, I think from this article I got significantly more new things about that. Much obliged to you for offering this article to us.
I think SEO is the best platform to enhance and extend businesses! Personalised Services can be an add on factor to bloom profits.
List of all articles are really very useful to promote our small business.
Hi Ana,
You have provided a very helpful and nice article with great resources.
You could go through a case study on this similar matter, specially on Instagram available on etcases.com
have a great day!
The things you stated are really very good for peoples. We Promote such type of important and precious things on social media to increase your business presence.
Thanks
Aspiring Team
Awesome!! i like the social media history. i think writing on social media is getting tough now, you may get hundreds of competitors with highly keywords.
Hi Ana,
Very impressive
I’m appreciating you to collect the best blog posts list for the users. I have read your article from top to bottom and got very useful tips to run my social media campaigns effectively.
Thanks for sharing about Social media marketing. If possible, please discuss about digital marketing strategies.
It is really a good blog on social media marketing. I appreciate your article. It is important to get quality information on social media marketing. This blog is really helpful to give a light on this issue. So thanks for sharing all that important information.
Nice blog post…Thanks for sharing about Social media marketing
Amazing blog thanks for sharing social media marketing post and do you know best Social Media Marketing Company in Delhi NCR
Point #14 – Personalizing marketing is a big one. Often I have worked with brands that are a little more expensive and a little less known to great success because their strategy makes them more relatable to specific shoppers in their niche.
Thanks for sharing the useful information. By this article i came to know that how the “SMM” is playing an important role in promoting products.
Great article and tons of blogs that can help us with our social media efforts and blogs. With the help of social media marketing, you can elevate its reach to a whole new level.
I enjoy reading while sitting here and drinking espresso. thinking about how to spend my time on social media like Facebook, Twitter, Instagram; but I want to have more ideas.
A very helpful list. Thanks for spreading awareness about SMM. Keep posting! God bless!
Thanks so much for this help. I am web developer by profession but have taken some time off to develop and concentrate on developing my own agency. this read was very helpful
Post content at different hours and then use the data to see what times deliver the best results for each type of social media post. While conducting research can be a good starting point, your own tests will show you what works best for your business.
Most marketers now clearly see the value of using social media. It can be one of the most effective tools when it comes to raising brand awareness, managing your brand, and selling products. It can also be great for increasing brand loyalty.
The first rule of increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.
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Good stuff. We are just beginning our journey in social media marketing so this is quite helpful!
Great article and help us with our social media efforts and blogs. With the help of social media marketing, you can elevate its reach to a whole new level.
From the beginning of online marketing, visibility remained the most crucial criterion for marketing success. Social media networks boosted the visibility aspect many more times and proved its enormous abilities in creating wide outreach.
In order to use social media marketing for business, you first need to develop a strategy. Doing so involves figuring out what you hope to accomplish by promoting your business on social media. For instance, you might want to improve the conversion rate of your landing pages, increase overall website traffic, strengthen your brand, or get in touch with your most loyal customers.
From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations.
Great post. Now a days social media marketing is very important,but many people don’t know the exact process. Thank you for posting
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
Most marketers now clearly see the value of using social media. It can be one of the most effective tools when it comes to raising brand awareness, managing your brand, and selling products. It can also be great for increasing brand loyalty.
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