There’s nothing I quite love writing more than AdEspresso updates posts, or, as we call it, AdEspresso Changelog.
The AdEspresso team works day in and out to bring you the new features that you’re asking for, and every changelog that we release means that they’ve done just that.
This set of updates is one that I’m particularly excited about.
We’ve got five big AdEspresso updates. Three of them will help you streamline and even automate or improve different aspects of your ad creation process, new expansions of our marketing services, and one big update that’s been requested for awhile in our new Google AdWords capabilities.
You may have already noticed some of these new changes, and in this post, you’ll learn exactly how to use each one and what they mean for your ad campaigns.
If you prefer a video version, here it is:
Can’t you find a quiet place to watch this 8-minute video? Keep reading then!
AdEspresso Updates #1 – Automatic Post Promotion
AdEspresso just recently released a new automatic post promotion feature.
When you’ve chosen to create a campaign where you Promote a Post from your Page, you’ll see this option on the ad creation screen.
You can choose to promote specific posts or to automatically promote some of your latest posts.
Don’t worry, though; you’ll still have full control over what gets posted.
There are a number of different filters and qualifiers you can use when automatically promoting your latest posts.
You can choose to only include posts that have a link, photo, or video, for example, or those whose statuses or links contain certain keywords or hashtags. You can even choose to promote posts that only have a certain number of likes, shares, or comments.
This can help you to identify top posts to boost while also leveraging social proof for your benefit.
To improve automation, you can also choose how long you want these promoted posts to run for individually.
This is an excellent feature that will benefit marketers trying to drive engagement and promote on-Page content on a larger scale, so check it out.
AdEspresso Updates #2 – Fast Campaign Duplication
One commonly requested feature that we’re thrilled to announce is a faster campaign duplication feature.
Sometimes you don’t want to just split test within one campaign, you want to use a similar idea for an entirely different one. Now you can.
When you’re creating a new ad, you’ll see the ability to copy an existing campaign that you’ve created through AdEspresso, which you can then edit and customize to your liking.
Note that campaign copying is only available to ads created through AdEspresso, not those that have been imported.
In terms of ease of use, this will be one small feature that most of our subscribers will get plenty of use from.
AdEspresso Updates #3 – More Consulting Services
Some of you may have already known that AdEspresso has an incredible team of ad experts who are on hand to help you with your campaigns.
You can book a consulting call or a campaign review as an add-on purchase, and you can have one of these experts help you with a specific campaign or to help you develop or tweak your overall strategy.
Now, these services are available for booking through our subscriber’s interface, located under the new “Services” tab.
You’ll see the option to book each– a campaign review for $47 per campaign, and a coaching call for $297 per call– right under this tab for ease of use.
Under this new service tab, you’ll also be able to see all past campaign reviews and coaching calls that you’ve purchased. This makes it easier to share the reviews and content with your team for maximum effect.
Oh, and for what it’s worth, all of our experts are actually experts. They have hundreds of thousands of ad dollars in experience, and each expert was hand-selected for their individual capabilities.
You don’t have to worry about wasting money on a so-called expert that’s never actually run a campaign successfully in their lives.
AdEspresso Updates #4 – New Data Sync
Under the Tools tab in AdEspresso, you’ll see a new Data Sync feature.
This feature lets you immediately sync any contacts from Lead Gen Ads into the CRM of your choice.
This is a huge advantage.
Let’s say that one of your customers converts, moving from a lead to a customer. When this is tracked in Hubspot, they’re moved from one list to another. This will be synced back to AdEspresso, giving you new users to target in different custom audiences.
You can also now synchronize Google spreadsheets with the emails, phone numbers, and customer information with Facebook custom audiences, Google audiences, and even LinkedIn audiences with this new sync feature.
Included in this data sync, the team was able to eliminate a lot of the API errors that sometimes made it difficult to transfer information successfully.
Sleep tight, these issues have all been resolved.
AdEspresso Updates #5 – Support for Google AdWords
I saved the best for last. Sorry, couldn’t help myself. Support for Google AdWords is now available on AdEspresso.
This is a much-requested feature that the AdEspresso team will be quickly expanding upon.
If you scroll down on your Campaigns dashboard, you’ll see a prompt to connect your Google AdWords account.
Just like the process of syncing your Facebook Ad account to AdEspresso, this s also exceptionally easy.
Just click on the “connect Adwords” CTA, and you’ll see a pop-up where you can sign in through your Gmail account and grant AdEspresso permission to manage your AdWords campaigns.
Right now, you need to create campaigns in Google AdWords, and you can then monitor them in AdEspresso.
You can click on any of the metrics’ tabs in order to disable or enable them in the graphs so that you can more closely focus on KPIs and see how your campaigns are performing.
You’ll also be able to use our Inspector tool for each Adwords campaigns to see the results breakdown by factors like gender, keyword, device, age range, and location.
The Google AdWords interface, we’re proud to say, is exceptionally intuitive and easy to use.
Over time, we’re going to shift the Facebook interface to work more like the new AdWords version, which is faster and a little easier for our subscribers.
Lots of big changes are happening here at AdEspresso, all designed to increase the effectiveness, efficiency, and ease-of-use for our subscribers.
And, even better, we’ve got plenty more great updates currently in the works (including more functionality to the Google AdWords toolset). 😮
So stay tuned and let us know what you want to see most!
What do you think of AdEspresso’s latest updates? Which new feature are you most excited about? Are you going to use Google AdWords within the interface? Share your thoughts, knowledge, and questions in the comments below!