I’ve kept this so quiet and confidential, even though this is one of the most exciting partnerships AdEspresso has ever been a part of.
Do you remember the days of manually posting your content to social media?
The early mornings of your eyes glued to the social calendar. Multiple tabs open on your phone and your laptop with an intense obsession with exactly what time it was. All so you could remember to post to Facebook, Twitter, and Instagram – all at the same time, every morning, afternoon, and night.
Yup, painful memories, and even more so when you had to do it across multiple social media accounts and businesses.
But that’s where Hootsuite flew in and gave us all the solution we so desperately needed: best-in-class social media scheduling and monitoring.
With Hootsuite, the days of tediously clicking “Publish” were replaced with an easy to understand and implement “Schedule.” We could target our social media to our audiences at the exact times they needed it most – not when it fit our schedule.
Hootsuite saved, and continues to save, so much time. And if you’ve been following the trends in social media, you’ll be happy to hear that you’re about to save so much more.
The Problem: Organic Reach
With so many users on social media, there’s a trend that every social media marketer, CMO, or business owner has to face: the severe limitation of organic reach. Facebook, the largest platform of all, is headed toward – if not already – below 2%. So while scheduling and monitoring will get some engagement, especially if you use features like Facebook Live or Instant Articles, the truth remains the same: it’s “pay to play.”
In other words: if you don’t advertise, you don’t win.
We’ve seen many actively fight this battle of visibility: marketers frantically running to their Facebook Pages and hitting “Boost” on all their posts after it was scheduled and live. The irony is that manually pushing a button eliminates much of the time savings that were in place in the first place! 🙁
And that’s where our partnership comes in.
We solve this problem once and for all: we get your time back for you and help your business grow. With the AdEspresso & Hootsuite partnership, you can create and manage your advertising campaigns directly inside the Hootsuite dashboard.
The days of poorly targeted and time-consuming boosted posts are now over!
Facebook and Instagram Advertising:
Inside the Hootsuite Dashboard
We are rolling this out to Pro and Free users over the coming months – currently, AdEspresso customers who have Enterprise Hootsuite accounts can access the AdEspresso app for free!
Add the app in from the Hootsuite App Directory, install, and you’re done! Log-in now and add it!
To get started, once our app is installed, go to one of your recent posts or create a new one. Hit the drop down on the post and you’ll see the familiar face of our brand. 🙂
Click “Send to AdEspresso” and let the fun begin!
Step 1: Create Campaign
Just like your AdEspresso Dashboard, you simply name your campaign and choose your ad account.
Step 2: Preview and Tracking
Your post will now be shown exactly as your intended audience will see it. If it looks good, choose who sees it!
Step 3: Audience
Target your own page fans, or grow your audience by using interests, location, and demographic targeting.
Step 4: Split Testing
Split test your advertising based on each component of your targeting in the last test. Yes, you can test up to 250 variations against one another. Just make sure you have the budget to back it up!
Step 5: Budget
Choose exactly how long you want the campaign to run for, the amount you want to spend per day (or total), and a total cap on how much you’ll spend on this particular campaign – no need to worry about overspending!
Step 6: Publish
Almost everyone’s favorite step: hit Publish and look forward to the results!
AdEspresso & Hootsuite:
Simplified and All-Encompassing Analytics
As you create campaigns in Hootsuite with the AdEspresso app, you’ll see all of your analytics and KPIs as a “stream” within your Hootsuite dashboard. This means you’ll see your total spend, impressions, clicks, CTR, conversions, and even ROI: all without having to leave your dashboard.
You’ll always have a view on what’s working—and what isn’t—with your current advertising campaigns right alongside your organic engagement.
What’s Next? AdEspresso & Hootsuite’s Future Plans
Within the next few months, we’ll be upgrading and adding to our partnership constantly – including the roll-out to Pro and Free users.
Soon, you’ll be able to automate your “boosts” in Hootsuite, just like you do in AdEspresso. That’s right: automatic post promotion.
We’re also very open to your opinions and requests. What do you want to see in the Hootsuite & AdEspresso partnership? Let us know in the comments!