Facebook has proven its worth to advertisers over and over. From allowing you to create any sort of ad for any sort of audience to stepping things up a notch with Facebook Ads Bidding, the social network has provided a virtual goldmine for marketers. Now, with its new Custom Audiences features, Facebook has done it again.
If you’re unfamiliar, Custom Audiences are a new way for marketers to target their Facebook Ads. Essentially, you can target ads with a list of email addresses, phone numbers, or Facebook user IDs. This functionality means that the opportunities for precisely targeting potential customers are basically endless. You’re no longer limited to hard-guessing your advertising targets by gender or vague interests. Instead, you can target a very precise niche of highly-targeted users.
Because Custom Audiences require a certain level of skill and finesse — especially when you incorporate elements such as email or external networks like LinkedIn — we’ve put together eight killer resources that will help you to reach new Custom Audience levels. Check them out below!.
What did we miss? Post your killer Custom Audience resources in the comments below!