TRUE FACT: Customers can’t read your mind.
You know what a great product you offer.
Could cite every reason why it turns the competition into a laughing stock.
And tell why they should click your ad.
They don’t.
To customers, all ads on screen look the same.
Sure, your ad might feature more enticing colors. Or use other mind tricks to grab users’ attention.
But unless you tell your audience straight what’s the one reason why they should click it… they’ll just scoff at it…
…and go somewhere else.
Luckily for you, today I’m going to show you how to avoid it. I’ll explain how to come up, define and use value proposition to convince users to click your ads.