I’ll be honest with you: I don’t give a rat’s arse whether something blends… but I’d still watch those Blendtec videos from time to time. They’re funny. Witty. And relax me in between writing different pieces of content.
As a result, I have the company’s name firmly embedded in my memory now (and before you ask, no, I don’t own their blender…yet…)
YouTube marketing works, and it comes as no surprise. After all, YouTube has already been deemed the World’s 2nd search engine. And a busy one too. A billion of users view 4 billion videos on the site per day.
It’s no wonder companies see YouTube as another great opportunity to promote their products.
The question is, though, how to do it… especially if you’re not BlendTec.