Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few brands have yet successfully included emojis in their Facebook campaigns.
If you think about the amount of emojis used by consumers every single day, brands are failing to catch up with this trend.
Which leads us to the question: Could you benefit from using emojis in your Facebook campaigns?
Let’s find out!