Think of the last time you booked a trip or bought a hotel for travel: Where did you start?
If you started with a Google search, you’re not alone.
Even back in 2012, 96% of travelers started their hotel planning journey with a search engine.
Travelers are still using search engines the majority of the time when looking to book a new hotel.
But with increasing competition, it’s harder than ever to rank high organically.
And basic search network ads for your hotel aren’t compelling enough.
Thankfully, Google has the antidote: Google Hotel Ads.
Here’s all you need to know about Google Hotel Ads and how to start your first campaign today.