If you’ve worked with Facebook Ads for some time, you’ve noticed that not all campaigns perform at the same level. In fact, your ad groups’ cost-per-click can vary by thousands on percentages. Different audience targeting could result in an over 500% difference in CPC (cost-per-click).
Facebook Ads are often unpredictable, and it’s hard to say what triggered a spike or a downfall in the results.
There are several reasons why your Facebook campaigns might be underperforming: poorly targeted audience, wrong bidding method, seasonality, ad fatigue… the list is long.
Up next, you’ll find a 120-minute routine for improving your Facebook Ads results. Don’t worry if you’re just getting started with Facebook ads; we’ll provide helpful guides along the way!