Let’s go through a hypothetical scenario. You’re looking for a new CPA to help you with tax preparation for your small business. As if local firms know it, you start getting postcards and brochures in the mail and emails in your inbox, all full of perfectly-crafted copy.
They all look like great options. Your friend hears you’re looking, and refers you to the CPA they’ve used for three years.
Which would you go with?
Most, without any hesitation, would go with the referral.
This is why UGC is so important to our businesses; we’re more likely to trust this virtual version of word-of-mouth marketing that comes from other users than actual marketing material.
We’re going to take a look at the 4 tools that are most effective when you want to increase the creation and sharing of user-generated content.