What if I told you that you’re using only 30% of your potential Facebook audiences?
When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar?
However, focusing your Facebook targeting on location, interests, and demographics isn’t often enough to run high-ROI campaigns.
You’re missing out big on the sweetest audiences and opportunities.
There’s more money to be made with Facebook Custom Audiences and Lookalike Audiences.
In this post, I’m going to show you the audiences that pros use to up their Facebook marketing game.