A/B testing your Facebook ads can be super fun.
There are so many different ad elements and variations you could test (and play with): The ad copy, images, audiences, placements…
But where should you start? And which testable ad elements help to get the fastest improvement in results?
After helping several startups with their Facebook ad campaigns, I’ve learned that you can’t always A/B test everything.
You need to have quite large ad budgets to get statistically relevant results, meaning that you may have to run a single test for a couple of weeks.