But you can’t just take your existing social campaigns and export them—it’s a different platform than Facebook and Twitter, with its own learning curve.
Color, clear imagery, and subtle language are much more effective than blunt, direct calls-to-action, and there are a wholly different set of best practices you need to follow.
The best way to start thinking about your own Instagram campaign is to see what’s worked (or not) for other companies.
We’ve updated our example archive to include 55 Instagram ads examples broken down by the different company and ad type: e-commerce, consumer product, and services and entertainment companies, and video ads, carousel ads, and CTA-focused ads.
In this comprehensive Instagram Ads gallery you can see images, and find out why they’re great, or where they can be improved, to inspire your own amazing ad campaigns.