There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using Snapchat are having great results coming from their campaigns.
Because Snapchat is so different from the other major popular social media sites most marketers are using, however, it can feel intimidating—marketers are unsure how to use the platform, how to connect with their audience, and what types of content they should be using.
In this Snapchat guide, we’re going to break down everything you need to know about marketing on Snapchat, including why you should market on the platform, great examples of success on Snapchat, the demographics of its users, recommended strategies and best practices, and an in-depth tutorial for using its features and tracking results.
In this January 2017 update, we’ve added a section on Snapchat analytics, which focuses on the metrics you should watch, how to track them, and third party tools to make the process easier. Ready? Let’s get started.