You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed.
There’s only one problem. What if those numbers you’re referring to are wrong?
What if the stuff inside Google Analytics – the historical performance information that you’re relying upon in order to create future strategies and tactics – is only telling you half the truth?
Because unfortunately, that’s what’s happening.
You think you’re seeing one thing. But there’s a whole lotta stuff that’s (a) flat out incorrect or (b) misleading and misinforming.
Crushing, right? Like being told the first time there was no Santa Claus. (Don’t worry kids, there is.)
Don’t worry, though. Because if you know where to look, there’s a few simple tweaks you can make in order to get the truth (and nothing but the full truth) from your analytics.
Here’s 7 little-white analytics lies to look for and how you can fix them ASAP.