Have you ever watched videos on social media that seem to fall flat, and it feels like you just wasted those ten seconds of your life? I can almost guarantee that those videos were missing (at least) one thing: a story.
Videos get significantly more attention on multiple social platforms than plain text and even still images, they become exponentially more effective when they use storytelling.
Since Facebook video ads need to be shorter to keep customer retention up, videos are more effective overall when they can tell concise but relatable stories.
In this post, we’re going to go over why you should be using storytelling marketing, we’ll explain how to create video stories that are effective in just 60 seconds or less and how to make high-converting Facebook video ads (with several incredible real examples).