If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads about housing, employment, and credit. With the new feature, these ads have limited audience-selection options to prevent discrimination.
These restrictions may feel like a barrier, but these ads can be just as powerful as any other Facebook promotion with the right guidance.
In this post, we’ll tell you everything you need to know about the Facebook Special Ad Category—including what types of ads qualify, how this classification will affect your ad, and more.