It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can’t turn back time, but it can surely boost your campaigns’ performance.
In highly competitive fields, like law and accounting, specific keywords can cost as much as $192 for a single click. And with a median CPC of $1.42 for every single click, it’s more important than ever that you target the right keywords.
Thankfully Google’s updated keyword planner gives you more insights than ever, which will help you maintain and improve performance with less effort.
But before you start trying to learn how to perfect your keyword research with the new Google Ads keyword planner (previously Google Adwords keyword planner), you need to get your basics in order.