Investing in a PPC platform like Google Ads can have a significant impact on your business.
In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar they spend. That means the majority of people on the platform are doubling their investment.
It all sounds nice in theory, right?
But what if you start a campaign and get surprised with a nasty price tag?
It’s much better to research.
So, how much will Google Ads cost for your business? How much will it actually cost you to get a customer?
In this article, we’ll cover the latest data on cost per click for your industries as well as how to use Google’s own tools to forecast your ad spend.