Ad Extensions are one of the best features of Google Ads. Adding a single new ad extension improves CTR by 10-15%, on average, so you can’t afford to leave them empty.
But knowing when, why, and where to use them is another story.
Throwing ad extensions on your ads “just to do it” is a surefire way to reduce your CTR or attract irrelevant clicks and non-converting traffic.
With so many options, it’s more critical than ever before to use them properly.
Since they play a role in your quality score, misuse can result in more than just bad CTRs (hint: your bottom line).
We’ve put together the ultimate guide to Google Ads ad extensions (including the latest 2020 options and upcoming extensions) to help you improve your campaign performance and bottom line.